To Whom It May Concern,
The eleventh lecture in my Journalism course really captured my attention. The hour was dedicated to talking about Agenda Setting and I was introduced to a new concept;
Reality is Socially Constructed.
I initially found this hard to come to terms with. Surely reality isn't subject to my social life. The word reality is often used in popular culture in regards to the harsh aspects of life, non-fiction and undesirable truths. So where does that fit in with my social life? I eventually came to a few conclusions;
The reality that the public and individuals encounter in their daily life, is a reflection of what they experience. It is impossible to title something reality unless it occurs somewhere in the world. Therefore, it is actually extrememly logical to suggest that reality is constructed by social influences.
So what is a journalists' role in all of this?
The media has a huge role in this concept. If our social awareness directly influences our reality then what we consume and regenerate as an audience must also massively impact this.
In 1922, Walter Lippman explained that 'mass media creates images in our heads about events'. This is an interesting idea, or reality rather, because it suggests that our own personal opinion is coloured deeply by the opinions of the journalists that present them.
Bernard Cohen repudiated this somewhat in 1963 when he ventured that the media does not tell you what to think, merely what to think about.
It is incredibly controversial to suggest that people do not own their own opinions on subjects that matter so much they are considered 'news' at times. So, I asked around.
Kelsey Swift, a biomedical science student at the University of Queensland, believes that if the media did not affect our opinions and the way we percieve certain events, then they would not be doing their job right.
Ms Swift agreed that the media, "directly tells you what to think about, even if you do not agree with the views promoted. Hearing about (events) wherever you go puts them in the forefront of your mind so that the arguments that support (the media's view) are already subliminally running through your mind".
Jake Day, a student of psychological science at Griffith University, expanded on this notion.
Mr Day conceded that "the media does direct the way the public thinks," yet went further to propose that "the public also directs the way the media reacts".
As a medium, the television was the most common form of media that conveyed journalistic opinion to the audience. Therefore, the question becomes a matter of trust. If we know that the media is conveying to us opinions on what is important, are we being influenced by journalists with our own interests in mind?