To Whom It May Concern,

I will aways cherish more about a book than its story.
There is much more to a magazine than the pictures.
Newspapers always smell old and fantastic.

Except that is all personal opinion. Maybe you loathe the weight of carrying around a book? Perhaps you only care for the pictures of a magazine? It's even possible that the smudges on your fingers from a Newspaper are just too much to bear and you wish to be free of this 'traditional' media. My second lecture in Journalism and Communication made me think about the mentality behind the move from 'traditional' to 'modern' media. I'll be the first to say I'm not a fan. But, that is once again my personal opinion and probably not relevant. I'll promise to try and concentrate.

'Modern' media encompasses much of the technological revolutions of our century. News is delivered to you straight from your laptop, iPad or iPhone. You can even subscribe to online newspapers to be better enlightened by what is happening around you. It seems wonderful, doesn't it?
Magazines are now making a move towards online publishing, for those who prefer the ease of access they get from technology. Suddenly, you have both your newspapers and your magazines delivered straight to your inbox. Sweet, right?
Now for the tri-fecta. Let's publish books electronically and ensure that no one has to go out of their way to access the news, literature or articles. How could there be anything wrong with such simplicity?

It's simple, traditional media will die. That is what's wrong. Books are already on their way out with massive reductions in sales. Magazines are converting to online publishing so fast it's a wonder they bother to publish hard copies at all. Yet, that is not completely relevant either because it is coloured by my opinion.

What is relevant is the fact that with so many people subscribing to various online media sites, the demand for a new kind of news will emerge. There is no denying that there is a mentality popular among us that craves to be entertained. It's human nature. Boredom is well, boring. So, it is only too long before a rise in entertainment-based news is in demand. What does that mean for journalism if the stories that aren't thrilling don't cut it? Following this further, a newspaper costs around $1 - $3. Can the industry-driven businessmen guarantee that it wont change?

'Modern' media is not entirely bad, it times of crisis quick and easy access to information is vital. However, the death of 'tradtional' media may be a bigger sacrifice than it seems.